A vibrant celebration of summer denim trends featuring GUESS Asia ambassadors NMIXX
Global fashion brand GUESS has unveiled its 2025 summer campaign featuring NMIXX, who continue to serve as GUESS Asia ambassadors. Titled “Denim is our world,” the campaign captures the group’s youthful energy through a fresh and vibrant denim collection.
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| [Photo courtesy of GUESS] |
The campaign showcases a wide range of indigo-toned denim pieces, including Bermuda-fit shorts, wide-leg roll-up jeans, and wrap-style denim skirts, all styled with GUESS’s signature flair. The members of NMIXX effortlessly pull off the season’s trending silhouettes, presenting a lively and confident summer aesthetic.
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| [Sullyoon / Photo courtesy of GUESS] |
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| [Bae / Photo courtesy of GUESS] |
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[Haewon / Photo courtesy of GUESS]
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| [Lilly / Photo courtesy of GUESS] |
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| [Kyujin / Photo courtesy of GUESS] |
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| [Jiwoo / Photo courtesy of GUESS] |
Reflecting the rising popularity of summer denim, this collection is expected to resonate particularly with Gen Z audiences across Asia. The campaign also serves as a style guide for the season, offering fresh denim outfit inspirations for various summer occasions.
The featured items will be available starting June 5 via the GUESS Korea official online store, other GUESS Asia e-commerce platforms, and retail locations throughout the region.
