K-pop sensation Jang Wonyoung, a member of the girl group IVE, has been officially named the new model for Jim Beam Highball. The announcement, made by global whiskey brand Jim Beam and its parent company Suntory Global Spirits on May 26, marks her debut as a model for an alcoholic beverage brand—further expanding her dominance in the advertising world.
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| [Jang Wonyoung | Photo courtesy of Jim Beam Korea] |
The new campaign, featuring the "Jim Beam Highball Plain," highlights the drink’s refreshing and crisp taste, perfectly matched with Jang Wonyoung’s youthful and vibrant image. A teaser video released on Jim Beam’s official social media channels quickly gained traction, showing Jang adding a splash of positivity to everyday moments where a highball fits right in.
Jim Beam's spokesperson commented, “We’re excited to work with Jang Wonyoung, whose bright energy aligns seamlessly with our brand’s cheerful yet authentic identity. Through this campaign, we hope to connect with a younger generation of consumers.”
As one of the most in-demand celebrities in Korea, Jang Wonyoung has already served as the face of numerous brands in beauty, fashion, food, and finance. Her selection as the model for Jim Beam Highball further reinforces her title as “K-pop’s advertising queen,” showcasing her incredible versatility and market appeal.
With Jang Wonyoung’s refreshing charm and Jim Beam’s global appeal, the new Jim Beam Highball campaign is set to make waves in both the advertising and K-pop industries. Meanwhile, Jim Beam Korea released a teaser advertisement on YouTube featuring Jang Wonyoung and actor Park Jung-min, styled in the format of a movie trailer.